We define and develop the pillars and key fronts of high-value brands.
User Profiling
Cosmovision and Symbology
Functional and Style Expectations
SWOT Analysis
Pricing Strategy
Irresistible Value Proposition
Why (Purpose and Benefits)
How (Service Models, tools, technologies, experience, reach)
Brand DNA & Branding
Brand Concept & Positioning
Mantra & Manifesto
Required Symbolic Capital
Key Visual (Moodboard, Typography, Color Palette)
Brand Archetypes
Brand Voice
Branding & Brand Elements
Applications
Comunicación Publicitaria
Narrative Line
Storytelling
Key Messages (Catchy & Sticky)
Physical and Digital Assets for Brand Positioning and Marketing
OVERVIEW OF SOME OF OUR BRAND CREATION WORK
BRAND CONCEPT CREATION + branding
More than branding, we created a new brand concept designed to be desirable for a more demanding audience willing to pay more for something better.
CAMPAIGN. GYNECOLOGY UNIT
We developed the entire verbal and non-verbal concept for its advertising campaign, from narrative to Key Visual.
Brand concept creation + branding + naming
We transformed a tea brand (SmartTé) into a brand with a broad universe of categories under the values of Longevity and Metabolic Self-Care.
Brand concept creation + branding
We created a clothing brand for confident women. We invite you to read the image featuring the archetypes of the brand concept.
Positioning Campaigns
We create successful campaigns to position and promote your brands. We handle everything from concept to communication, advertising materials, and experiential and promotional activations.
It can include taglines, jingles, commercials, radio spots, videos, and multichannel graphic design with application of the key visual.
Point-of-purchase (POP) materials, clothing, souvenirs, product label design for special editions
Positioning campaign for “CARIBEÑA” BEER in PUERTO RICO
The brand needed to stand out versus its competitors in the Puerto Rican market. Other competitors had been communicating their products for years and operate with significantly larger media and channel investments.
Macarena Hub suggested taking a risk with the narrative and telling a story that Puerto Ricans carry in their blood and in their hearts. We did not want to be just another eurocentric “island lifestyle” beer, so we proposed a campaign that would resonate emotionally with Puerto Ricans and appeal to their love for their homeland—yes, because Puerto Rico is a unique, Latin American nation.
For compliance reasons, we modified the brand name and its color palette.
Positioning campaign for the “GLOVE & GLOW” PORTFOLIO in LATAM
The brand “Glove & Glow” needed a catchy & sticky campaign concept that could cover all the products in its portfolio and strongly and virally position the idea that its fast-application, flawless-effect products are the best ally for everyday life across Latin America.
We chose to create and position a concept related to the short amount of time daily cleaning tasks take thanks to the power of the brand’s products. We called this concept “Glove & Glow time.” We proposed different types of commercial capsules that clearly communicate it through everyday tasks, encouraging people to use the phrase to refer generally to anything that takes little time—just like applying the brand’s products.
For compliance reasons, we modified the brand name and its color palette.
Positioning campaign for the “GLOVE & GLOW” PORTFOLIO in LATAM
The brand “Glove & Glow” needed a catchy & sticky campaign concept that could cover all the products in its portfolio and strongly and virally position the idea that its fast-application, flawless-effect products are the best ally for everyday life across Latin America.
We chose to create and position a concept related to the short amount of time daily cleaning tasks take thanks to the power of the brand’s products. We called this concept “Glove & Glow time.” We proposed different types of commercial capsules that clearly communicate it through everyday tasks, encouraging people to use the phrase to refer generally to anything that takes little time—just like applying the brand’s products.
For compliance reasons, we modified the brand name and its color palette.
We work with brands across different industries
Referencia cliente Academia de aviación
HYACORP LABORATORY
CHRISTUS HEALTH
LUXURY REAL STATE
ALLURION TECHNOLOGIES
MORENO TAFURT CONSTRUCTORA
They have ALSO trusted us
LET´S TALK
YOUR PROJECT
YOUR BUSINESS
YOUR MARKETING STRATEGY
YOUR BRAND & IDENTITY
YOUR DIGITAL COMMERCE
YOUR REVENUE ENGINE
YOUR ONLINE STORE
YOUR COMMUNICATION
Together we go beyond
We want to hear you and help you achieve your goals
