Macarena Hub - Agencia de Marketing, Estrategia y Tecnología
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Web - App Development

CRO-Optimized – Conversion Rate Optimization
  • Grow your sales and profitability
  • Deliver a superior, differentiated experience
  • Manage your leads
  • Optimize your operations, logistics, and service
  • Optimize your marketing spend
  • Boost re-purchases
I’m interested in this service

THE VIRTUAL CHANNEL IS AN INTEGRATED ECOSYSTEM BETWEEN:

COMMUNICATION, COMMERCIAL MONITORING, ANALYTICS, TRACKING AND OTHER FACTORS THAT:
  • Optimize and integrate your operations
  • Build your symbolic capital as an authority and reference
  • Communicate the benefits of your services and products
  • Explain your value delivery processes
  • Maximize the consumer experience by connecting them with faster solutions
  • Make your customers’ purchasing process more profitable

Some of our WEBSITES creations

Take your brand and organization to the next level

WEBSITE, PATIENT SELF-DIAGNOSIS TOOL, AND CLINIC DIRECTORY

An interactive website was created that reflects the brand’s authority and its caregiver archetype, as well as its leadership in research.
Parametrizations were implemented to redirect visitors to each country’s official version and corresponding language based on IP origin.
Self-diagnosis tools for obesity conditions were created and configured based on BMI calculation, along with a clinic directory by country.
Allurion Directorio Clínicas

WEBSITE AND REAL-TIME QUOTING TOOL FOR ALL-RISK INSURANCE FOR BUSINESSES

Together with the RLPartners commercial team, we created a real-time quoting tool for corporate All-Risk Insurance. It consisted of a modular step-by-step flow where potential clients entered information about their infrastructure and operations and selected optional modules of interest. At the end, they could see the approximate cost of their All-Risk Insurance with three different insurers, including a detailed comparison of each one’s coverage.
Pagina RL Partners
Simulador Cotizador RL Partners pagina 2
Simulador Cotizador RL Partners

REAL-TIME BOOKING MODULE WITH API INTEGRATION

Our client operates 350 Certification Centers across Canada. Each center offers up to 12 different exams to certify professionals in English. It was essential that the full offering of all 350 centers—and their respective certification exams—be available for real-time consultation and booking on the website, similar to airline reservation systems.
We created a custom scheduling module with advanced filters using WordPress and API integrations.
Módulo de Reservas en tiempo Real

OUR SOLUTIONS

Tailored to your needs

1. CUSTOMIZED WEB | APP

Ideal for you if you need:
  • Present your value proposal in a clear, differentiated and attractive way
  • Support your commercial teams
  • Implement remarketing strategies following the ideal structure for nourishing leads towards closing the purchase
Includes:
  • Custom design (Responsive)
  • Marketing-oriented copywriting
  • Modern interactions
  • Immediate contact buttons (Whatsapp, email, call).
  • Configuration and Synchro with Mailerlite CRM for database management and email Marketing
  • Blog / News section segmented by categories
  • Sign Up / Contact form by service
Does Not Include:
  • Hosting or domain plan (includes the website setup)
  • Second or more languages have additional value
  • + 6 pages have additional value
  • Blog Entries (Price per # of Entries)
Price range:

Starting at 1.800 USD (Base Quotation )

I´M interested in this service
Additional features that are quoted separately
Landing Panama

2. SALES LANDING PAGE | CONVERSIONS

Ideal for you if you need:
  • Maximize the results of your marketing and remarketing campaigns
  • Generate Lead Databases}
  • Qualify and Score leads
Includes:
  • Custom design (Responsive)
  • Marketing-oriented copywriting
  • Modern interactions
  • Immediate contact buttons (Whatsapp, email, call)
  • Configuration and Synch with Mailerlite CRM for database management and email Marketing
  • Sign Up / Contact form by service
Does not Include:
  • Hosting or domain plan (includes the website setup)
  • Second or more languages have additional value
  • + 6 pages have additional value
  • Blog Entries (Price per # of Entries)
Price range:

Starting at 700 USD (Base Quotation )

I´M interested in this service
Additional features that are quoted separately
Landing Panama
workshop Portada
Indice
Introduccion
Objetivos
Metodologia
Journey Map
Canvas
Benchmarking Portada
Benchmarking Intro
Benchmarking Imagenes 1
Benchmarking Imagenes 2
Benchmarking Imagenes 3
Benchmarking Resumen
Benchmarking Tabla.
Analisis Heuristicos Portada
Analisis Heuristicos Indice
Presentación Agencia y Casos de xito - 53
Analisis Heuristicos Objetivos
Presentación Agencia y Casos de xito - 55
Analisis Heuristicos Resultados
Analisis Heuristicos Graficos
Usuarios Portadas
Usuarios Contenidos
Usuarios Objetivos
Presentación Agencia y Casos de xito - 55
Presentación Agencia y Casos de xito - 59
Presentación Agencia y Casos de xito - 58
Presentación Agencia y Casos de xito - 57
Presentación Agencia y Casos de xito - 56
Resultados
I´M interested in this service

3. RESEARCH, DIAGNOSIS, AND USER CHARACTERIZATION

The ideal design and structure of the platform sections you require is the result of meticulous work by our specialized UX/UI Design team, analyzing usage objectives and user behavior through methodological steps such as:
  • Workshop
  • Benchmarking
  • Heuristic Analysis
  • Quantitative Data Collection and Analysis
  • User Interviews
  • Navigation and Error Testing
workshop Portada
Indice
Introduccion
Objetivos
Metodologia
Journey Map
Canvas
Benchmarking Portada
Benchmarking Intro
Benchmarking Imagenes 1
Benchmarking Imagenes 2
Benchmarking Imagenes 3
Benchmarking Resumen
Benchmarking Tabla.
Analisis Heuristicos Portada
Analisis Heuristicos Indice
Presentación Agencia y Casos de xito - 53
Analisis Heuristicos Objetivos
Presentación Agencia y Casos de xito - 55
Analisis Heuristicos Resultados
Analisis Heuristicos Graficos
Usuarios Portadas
Usuarios Contenidos
Usuarios Objetivos
Presentación Agencia y Casos de xito - 55
Presentación Agencia y Casos de xito - 59
Presentación Agencia y Casos de xito - 58
Presentación Agencia y Casos de xito - 57
Presentación Agencia y Casos de xito - 56
Resultados
I´M interested in this service
This service and process are required and recommended for certain projects, depending on their level of complexity and usage demands.

ADVANCED CUSTOM DEVELOPMENTS

Payment Gateways

  • National and International
  • Scheduling and Other Reservations

Quoting Tools and Simulators

  • Quoters connected to your CRMs and sales pipelines
  • Scenario simulators based on variable assignment

Self-Diagnosis

  • Forms with customized and conditional fields that generate results based on defined logic
  • Interactive Designs

Super Advanced Pixels and Analytics

  • Integration with advertising accounts
  • Ultra-detailed event tracking
  • Centralized management via Google Tag Manager

Advanced Booking Systems

  • Calendar connectivity and integration
  • Availability and pricing management
  • Payments for confirmation
  • CRM integration for employee and customer notifications

CRM and User Portal Integration

  • Account statements
  • Transactional processes and document storage
  • Results consultation or messaging
  • Corporate CRM and omnichannel integration

OUR CLIENTS ARE SATISFIED

James Pattinson, CMO Allurion Technologies

" The landing pages Macarena have built are awesome. Really impressed"
Allurion Directorio Clínicas
Cotización Paginas Valuafin Academy Ajustada

Daniela Bonilla, CMO MDurán Real State

“Thank you very much, team. The quality of the leads we are generating has improved significantly. The style you created for our new website is exactly what our brand needed.”
Cotización Paginas Valuafin Academy Ajustada (1)
Cotización Paginas Valuafin Academy Ajustada (2)

Carlos Tovar
Black Zero

“We loved these 3 demos that you created for our company website style! Thanks! The only problem is that we don´t know which one to choose now haha”

Webmaster service and design updates for your website

Ideal for you if you need:
  • Maintain a website with updated and dynamic content
  • Guarantee the maintenance and timely organization of your website
  • Have assistance to solve unforeseen events
Price:

35 USD per hour (Starting with 2 hr)

I´m interested in this service
Macarena Hub - Agencia de Marketing Digital

LET´S TALK

Together we go beyond

We want to hear you and help you achieve your goals

Leave us a message and we will contact you shortly.
CONTACT US EASY BY WHATSAPP

Additional features that are quoted separately

  • Second language
  • Other specific functions
  • Specialized CRM's Synchro
  • Payment option or reservation module
  • FB Pixel and Google Analytics (Allows you to analyze the behavior of your visitors and use one-to-one tracking options to remarket according to interests) - It is essential if you want to implement ads campaigns