Macarena Hub - Agencia de Marketing, Estrategia y Tecnología
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Consultoría Allurion

We are Macarena Hub

We are
Macarena Hub

We complement your team with STRATEGIC VISION, SPECIALIZED TALENT, and best-in-class PROJECT EXECUTION practices to help you achieve highly competitive results

LET´S WORK TOGETHER

Our Specialized Areas

Our Specialized Areas

Marketing y Dissemination

  • Media Outreach
  • Paid Digital Media Advertising
  • Influencers
  • Brand Social Capital Development
  • Sales Activation Advertising Campaigns
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Design and Communications

  • Audiovisual Editing and Production
  • Design for Multiple Formats
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Brand Concept Studio

  • Brand DNA
  • Branding
  • Brand Experience and Experiences
  • Brand Symbolic Capital Development
  • Advertising and Positioning Campaigns
  • Corporate Websites
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Tech

  • Operational Evolution and Efficiency
  • Integrated E-commerce
  • e-Learning (LMS)
  • Advanced CRM and Sales Management
  • Software as a Service (Simulators, Quoting Tools, Booking Management, Intranet)
  • AI Application in Commercial and Non-Commercial Operations
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External teams, internal vision

Every day we face multiple challenges and work with different teams across various fronts, which prevents us from falling into self-referential thinking. This keeps ideas fresh and aligned with the real market.

Our Area Leaders

We are driven by our talent

ABOUT OUR DIRECTORS

We believe that chaos is not solved, it is anticipated.

Our culture is rooted in strategic planning, agile management, and modern tools. We do NOT work by putting out fires. We prevent them. We support organizations that value structure, measurement, and clarity of objectives.

LET’S WORK TOGETHER AND ACHIEVE YOUR GOALS

We work with methodologies and tools for collaborative work management.

We understand, optimize, and protect our processes so that creativity and efficient execution can coexist in a winning combination.

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Miguel Posada Grandas
FOUNDER - DIRECTOR

Expert in design and emotional communication supported by sociological studies. Specialist in Design Innovation – Stanford University.
Before Macarena Hub
He spent 5 years working in Marketing and Trade Marketing at a multinational consumer goods company. He was responsible for creative processes for annual positioning campaigns, commercial season activations, and brand development, working as a client of agencies such as Ogilvy and Young & Rubicam, among others.He was also responsible for designing and implementing mass media and digital media plans.

He fully understands what it means to be on the client side and the importance of agencies’ roles, not only in terms of creative execution but also operational efficiency.
His premise: “Tactical activation does not fix problems in the value proposition.”

Ivan Posada Grandas

FOUNDER - DIRECTOR

Full-stack marketing strategist. E-commerce and Advanced CRM Expert.
Before Macarena Hub
More than 8 years of experience working in Trade Marketing, leveraging Business Intelligence and detailed Nielsen reports, as well as implementing marketing campaigns in multinational consumer goods companies such as Coca-Cola and Colgate, among others.

Expert in negotiation and Online and Offline sales processes. His experience in multinational companies has contributed to a multicultural perspective and strong effectiveness in building strategies and campaigns for different geographic locations. Results-driven with a practical strategic focus.
His premise: “Do not get ahead of the facts. Measure the risk and make a decision.”