The brand Espectañas had previously experienced very successful sales performance through social media, where they have a highly engaged and active audience that responds well to their calls to action. They are the #1 brand in their category in the digital channel in Colombia.
The brand needed to launch an effective e-commerce platform to ease their commercial and logistics operations, enhance the customer’s shopping experience by giving them more autonomy, and improve their Marketing, Remarketing, and Repurchase efforts through the generation of advanced analytics.Preguntar a ChatGPT
THE CHALLENGE
To create an e-commerce platform that, more than just a digital catalog, would be a powerful tool to persuade and facilitate the purchase process for visitors—achieving excellent performance in its ConversionRate—while also enabling the generation of advanced and detailed analytics to optimize marketing actions and strategies through ads and CRM automations. All of this supported by an impeccable and well-integrated logistics system.Preguntar a ChatGPT
Hello everyone 🤍
I want to thank you for all the work and support during the development of the website.Over these past few months, as we’ve been organizing everything internally, things have gone really well for us—and that’s also thanks to the process we built together, so thank you so much! 🙌🏼Wishing you lots of success in your projects 🚀Big hug! ✨
Camila Chaves, CEO Espectañas
Product Ajax View with Videos
Interactive Free Shipping Threshold Bar
UpSales with Complementary Recommendations
Cases of Use Real Pictures
THE SOLUTION
Shopify as CMS
Together with the client, we chose to work on Shopify due to the speed of progress this platform offers and the well-tested, specialized features that can be incorporated and customized.
2. Social Validation
More than just a catalog, the purchase process is enhanced in an e-commerce platform by showcasing social proof—both lifestyle validation and real product trials—through videos, photos, and customer reviews.
3. UpSales
Both on the individual product detail page and in the cart’s preview and full view, complementary products are displayed based on the items already added to the cart, in order to encourage order growth.
4. Interactive Free Shipping Threshold Bar
ChatGPT Plus
In the cart preview, the visitor can see a progress bar filling up, which—when completed—grants a 100% discount on the order value. This bar is interactive and adjusts as products are added to or removed from the cart.
5. AI to connect the store with the Virtual Advisor via WhatsApp
Many people prefer to ask everything via WhatsApp: sizes, colors, prices, delivery times, etc. Thanks to this integration, users can get real-time answers about any product directly through chat and be redirected to the Checkout when they're ready to make a purchase.
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